Privacy Policy
Effective: April 20th, 2023
We at Littl Inc. (“Littl”, “we”,
“our” or “us”) respect your
privacy and are strongly committed to keeping secure any information
we obtain from you or about you. The purpose of this privacy
statement (“Privacy Statement”) is to inform you
(“you” or “your”) about our
practices with respect to Personal Information we collect from or
about you when you use our website and services (collectively,
“Services”). Our use of that data is governed by our customer
agreements covering access to and use of those offerings.
1. Personal information we collect
We collect information that alone or in combination with
other information in our possession could be used to identify you
(“Personal Information”) as follows:
Personal Information You Provide: We may collect Personal Information if you create an account to
use our Services or communicate with us as follows:
- Account Information:
When you create an account with us, we will collect information
associated with your account, including account credentials
(collectively, “Account Information”).
-
User Content: When you use our Services, we may collect
Personal Information that is included in the input, file uploads, or
feedback that you provide to our Services (“Content”).
- Communication Information: If you communicate with
us, we may collect your name, contact information, and the contents
of any messages you send (“Communication Information”).
- Social Media Information: We have pages on social media sites like Instagram, Facebook,
TikTok, and LinkedIn. When you interact with our social media pages,
we will collect Personal Information that you elect to provide to
us, such as your contact details (collectively, “Social
Information”). In addition, the companies that host our social media
pages may provide us with aggregate information and analytics about
our social media activity.
Personal Information We Receive Automatically From Your Use of
the Services: When you visit, use, and interact with the Services, we may
receive the following information about your visit, use, or
interactions (“Technical Information”):
-
Log Data: Information that your browser automatically sends
whenever you user our website (“log data”). Log data includes your
Internet Protocol address, browser type and settings, the date and
time of your request, and how you interacted with our website.
-
Usage Data: We may automatically collect information about
your use of the Services, such as the types of content that you view
or engage with, the features you use and the actions you take, as
well as your time zone, country, the dates and times of access, user
agent and version, type of computer or mobile device, computer
connection, IP address, and the like.
-
Device Information: Includes name of the device, operating
system, and browser you are using. Information collected may depend
on the type of device you use and its settings.
-
Cookies: We use cookies to operate and administer our
Services, and improve your experience on it. A “cookie” is a piece
of information sent to your browser by a website you visit. You can
set your browser to accept all cookies, to reject all cookies, or to
notify you whenever a cookie is offered so that you can decide each
time whether to accept it. However, refusing a cookie may in some
cases preclude you from using, or negatively affect the display or
function of, a website or certain areas or features of a website.
For more details on cookies please visit
All About Cookies.
- Analytics: We may use a variety of online
analytics products that use cookies to help us analyze how users use
our Services and enhance your experience when you use the
Services.
2. How we use personal information
We may use Personal Information for the following purposes:
-
To provide, administer, maintain, improve and/or analyze the
Services;
- To conduct research;
- To communicate with
you;
- To develop new programs and services;
- To prevent
fraud, criminal activity, or misuses of our Services, and to ensure
the security of our IT systems, architecture, and networks; and
-
To comply with legal obligations and legal process and to protect
our rights, privacy, safety, or property, and/or that of our
affiliates, you, or other third parties.
Aggregated or De-Identified Information. We may aggregate or de-identify Personal Information and use the
aggregated information to analyze the effectiveness of our Services,
to improve and add features to our Services, to conduct research
and for other similar purposes. In addition, from time to time, we
may analyze the general behavior and characteristics of users of our
Services and share aggregated information like general user
statistics with third parties, publish such aggregated information
or make such aggregated information generally available. We may
collect aggregated information through the Services, through
cookies, and through other means described in this Privacy Policy.
We will maintain and use de-identified information in anonymous or
de-identified form and we will not attempt to reidentify the
information.
3. Disclosure of personal information
In certain circumstances we may provide your Personal Information
to third parties without further notice to you, unless required by
the law:
- Vendors and Service Providers: To
assist us in meeting business operations needs and to perform
certain services and functions, we may provide Personal Information
to vendors and service providers, including providers of hosting
services, cloud services, and other information technology services
providers, event management services, email communication software
and email newsletter services, and web analytics services. Pursuant
to our instructions, these parties will access, process, or store
Personal Information only in the course of performing their duties
to us.
- Business Transfers: If we are involved
in strategic transactions, reorganization, bankruptcy, receivership,
or transition of service to another provider (collectively a
“Transaction”), your Personal Information and other information may
be disclosed in the diligence process with counterparties and others
assisting with the Transaction and transferred to a successor or
affiliate as part of that Transaction along with other assets.
-
Legal Requirements: If required to do so by law or in the
good faith belief that such action is necessary to (i) comply with a
legal obligation, including to meet national security or law
enforcement requirements, (ii) protect and defend our rights or
property, (iii) prevent fraud, (iv) act in urgent circumstances to
protect the personal safety of users of the Services, or the public,
or (v) protect against legal liability.
-
Affiliates: We may disclose Personal Information to our
affiliates, meaning an entity that controls, is controlled by, or is
under common control with Littl. Our affiliates may use the Personal
Information we share in a manner consistent with this Privacy
Policy.
4. Your rights
Depending on location, individuals in the EEA, the UK, and across
the globe may have certain statutory rights in relation to their
Personal Information. For example, you may have the right to:
-
Access your Personal Information.
- Delete your Personal
Information.
- Correct or update your Personal
Information.
- Transfer your Personal Information
elsewhere.
- Withdraw your consent to the processing of
your Personal Information where we rely on consent as the legal
basis for processing.
- Object to or restrict the
processing of your Personal Information where we rely on legitimate
interests as the legal basis for processing.
You can
exercise some of these rights through your Littl account. If you are
unable to exercise your rights through your account, please send
your request to arthur@trylittl.com.
5. California privacy rights
The following table provides additional information about how we
disclose Personal Information. You can read more about the Personal
Information we collect in “Personal information we collect” above,
how we use Personal information in “How we use personal information”
above, and how we retain personal information in “Security and
Retention” below.

To the extent provided for by law and subject to applicable
exceptions, California residents have the following privacy rights
in relation to their Personal Information:
- The right to know
information about our processing of your Personal Information,
including the specific pieces of Personal Information that we have
collected from you;
- The right to request deletion of your
Personal Information;
- The right to correct your Personal
Information; and
- The right to be free from discrimination
relating to the exercise of any of your privacy rights.
We
don’t sell or share Personal Information as defined by the
California Consumer Privacy Act, as amended by the California
Privacy Rights Act. We also don’t process sensitive personal
information for the purposes of inferring characteristics about a
consumer.
Exercising Your Rights.
California residents can exercise their CCPA privacy rights by
sending their request to arthur@trylittl.com
Verification.
In order to protect your Personal Information from unauthorized
access, change, or deletion, we may require you to verify your
credentials before you can submit a request to know, correct, or
delete Personal Information. If you do not have an account with us,
or if we suspect fraudulent or malicious activity, we may ask you to
provide additional Personal Information and proof of residency for
verification. If we cannot verify your identity, we will not
provide, correct, or delete your Personal Information.
Authorized Agents. you may submit a rights request through an authorized agent. If
you do so, the agent must present signed written permission to act
on your behalf and you may also be required to independently verify
your identity and submit proof of your residency with us. Authorized
agent requests can be submitted to arthur@trylittl.com.
6. Links to other websites
The Service may contain links to other websites not operated or
controlled by Littl, including social media services (“Third Party
Sites”). The information that you share with Third Party Sites will
be governed by the specific privacy policies and terms of service of
the Third Party Sites and not by this Privacy Policy. By providing
these links we do not imply that we endorse or have reviewed these
sites. Please contact the Third Party Sites directly for information
on their privacy practices and policies.
7. Security and Retention
We implement commercially reasonable technical, administrative, and
organizational measures to protect Personal Information both online
and offline from loss, misuse, and unauthorized access, disclosure,
alteration, or destruction. However, no Internet or email
transmission is ever fully secure or error free. In particular,
email sent to or from us may not be secure. Therefore, you should
take special care in deciding what information you send to us via
the Service or email. In addition, we are not responsible for
circumvention of any privacy settings or security measures contained
on the Service, or third party websites.
We’ll retain
your Personal Information for only as long as we need in order to
provide our Service to you, or for other legitimate business
purposes such as resolving disputes, safety and security reasons, or
complying with our legal obligations. How long we retain Personal
Information will depend on a number of factors, such as the amount,
nature, and sensitivity of the information, the potential risk of
harm from unauthorized use or disclosure, our purpose for processing
the information, and any legal requirements.
We may also
anonymize or de-identify your Personal Information (so that it can
no longer be associated with you) for research or statistical
purposes, as described above, in which case we may use this
information indefinitely without further notice to you.
8. International users
The information that we collect through or in connection with the
Services is transferred to and processed in the United States for
the purposes described above. Littl also may subcontract the
processing of your data to, or otherwise share your data with,
affiliates or third parties in the United States or countries other
than your country of residence. The data-protection laws in these
countries may be different from, and less stringent than, those in
your country of residence. By using the Services or by providing any
personal or other information to us, you expressly consent to such
transfer and processing.
9. Children
Content on this Services is directed at individuals over the age of
18 and is not directed at children under the age of 13. We do not
knowingly collect personally identifiable information from children
under the age of 13.
10. Your choices
If you choose not to provide Personal Information that is needed to
use some features of our Service, you may be unable to use those
features.
11. Changes to the privacy policy
We may change this Privacy Policy at any time. When we do, we will
post an updated version on this page, unless another type of notice
is required by applicable law. By continuing to use our Service or
providing us with Personal Information after we have posted an
updated Privacy Policy, or notified you by other means, you consent
to the revised Privacy Policy.
12. How to contact us
Should you have any questions or concerns about this Policy, you
can contact us at arthur@trylittl.com.
© 2023 Littl Inc. All rights reserved.